I create advertising and conceptual graphics using AI.

AI is utilized as a creative tool rather than a finished product.

Workflow:

1. Analysis and BriefThe process begins with an in-depth understanding of the project’s objectives, customer requirements, and the intended use of the graphics (e.g., advertising, social media, print). This stage focuses on defining the visual direction, mood, and purpose.
2. Concept and InspirationDeveloping a visual concept involves selecting the style, aesthetics, and references, as well as defining the symbolism, color palette, and overall mood.
3. Working with AIImages are generated using custom prompts, treating AI as a source of sketches and raw materials. The best outcomes are chosen based on composition, lighting, and potential for further refinement.
4. Image Selection and DevelopmentThe most promising versions are selected and manually refined, with attention given to structure, clarity, and overall visual impact.
5. Graphic Post-ProductionPost-production involves refining elements such as color, lighting, contrast, depth, and overall consistency. AI-generated components are often combined with traditional digital techniques, such as digital collaging, to achieve the final look.
6. Finalization and File PreparationGraphics are adapted to their intended medium—whether online or print—to meet both technical and aesthetic standards. Projects are delivered in a ready-to-use format.
7. Collaboration and RevisionsFeedback and dialogue are always welcomed, as revisions are seen as an integral part of the creative process, leading to the optimal result.

Conceptual graphics used in fashion and ART campaigns.